Case Study

Helping Neurodiverse Professionals Thrive:

A Complete Product Redesign

Context:

Genius Finder is a SAAS product that helps neurodiverse professionals thrive at work while giving managers better ways to support their teams. Users are assessed on thirteen skill areas, receive personalised growth strategies, and can track their progress over time.

Company:

Genius Within LLC

Role:

Principal (Sole) Product Designer

Expertise:

UX Strategy, Research, Product Design, UX/UI, Illustration

Market:

B2B, SAAS, Healthcare

Interactive Figma Desktop Prototype Below

Challenge

How can we improve completion, engagement, and retention when users find HR training experiences boring?

Approach

Accessible &
Mobile First

Engagement & Retention

Seamless User Experience

Insight

Employees avoided the quiz not from laziness, but fear—of privacy breaches, workplace judgment, and career impact.

Recommendation

Improve trust through better messaging, HR support, and a more welcoming and usable design.

Roadmap

Business Goals

Increase engagement and completion of the Genius Finder Quiz.
Encourage users to return to the product regularly.

Product/Service Design Goals

Improve the interaction design, in line with WCAG 2.2 standards and UX best practices.
Responsive design (currently works on desktop only).
Improve the written tone of the product so that it is cohesive and friendly.
Remove unnecessary pop-ups, and provide contextual information on the screen.
Design an app for users who don’t sit at their desks all day, so they can have the strategies in their pockets.

Visual Design/Branding Goals

Create a consistent visual language, color palette, typography, iconography and hierarchy so that the product is cohesive, engaging and faster to design and develop.

Design Process: Product & UX Design

Improvements to the Psychometric Quiz

Onboarding that builds confidence: clear context, process preview, and an inviting CTA.

Eliminated the popups. Information now lives on-screen where users need it, reducing distraction and supporting neurodivergent users.

Interaction Design

Interactive candy engages the user.

Mouse over each icon below to see the hover state.

Visual Design Principles

Improve Engagement Through Consistent Design Language

The product's very personal subject matter required an approachable feel both to encourage engagement and differentiate it from the usual dull corporate HR training materials.

Colour Palette

Fresh, consistent palette, built around purple, the colour of neurodiversity, that feels more like a candy store than a plate of oatmeal.

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Illustration for Storytelling

Clean hierarchy created through consistent text styles and sizes. Iconography and illustration built with simple building-block shapes make the product friendly and approachable.

Outcome

One month after launch we conducted user interviews to understand the improvements we were seeing with sales and through analytics.

25%

more users completed the psychometric quiz due to better messaging and engaging outreach.

14%

of users said that they were likely to return to the platform to interact with strategies.

Informally, the sales team felt that the new interface made the product easier to sell to companies and organisations..

Other things I would have liked to have done:

Improve Strategies

Understand if the way we present strategies is the most useful and engaging?
How useful were the strategies to users?
Does the categorization of strategies make sense, or would it be better to present them as time sensitive according to where the user is in their work day.urgent or for reflection - depending on the situation.

Interface Improvements

Dig into accessibility so that neurodivergent users can customise the interface according to their specific needs.
Allow users to compare their scores from previous quizzes in an interactive graph.

Mobile App

Design an app so that users in the field can access the strategies in the field.

Mobile Designs

Desktop