Babycenter

Babycenter is an online digital community and resource for pregnant people and new parents.

The Baby Names Finder web tool helps prospective parents research and choose names for their babies. The tool allows parents to track name trends using both the Babycenter database and the US Social Security database, which dates back to 1897. The tool also provides rank, sibling name suggestions, themes and the ability to find names close to the user's original choice.

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Babycenter is supported through ecommerce, so the goal of these designs was to keep users engaged on the site so that they would purchase from our partners.