Sophia
Online prospect
Location: Brazil
First-time user:
unregistered
Path to website: saw an ad on TV
Motivation: wants coffee-shop experience at home
I usually order espresso or cappucino when I go to the coffee-shop, but I want to know about other coffee-styles too
I like coffee grown in Mexico the best, but want to know about styles with a similar taste
Journey
Outcome
-
Adds Espresso Caramel Coffee to cart
-
Completes checkout process
Action
-
Use "Coffee Finder" to choose type of coffee
Compare coffee range
First Purchase
Adds Mini Me Automatic Machine to cart
Outcome
Action
Use the "Machine Finder" to find the right coffee machine
Compare coffee machines
Outcome
-
Adds Espresso Caramel Coffee to cart
-
Completes checkout process
Action
Uses Coffee Finder tool to find Mexico Chiapas Grande capsules
Compare coffee range
Return Visit
-
Watches machine-care video
Outcome
Action
-
Sees useful story about caring for her coffee machine
Learns about machine care
Learns about rewards program
Action
Action
-
Joins Premio Program